Rihanna's First Official Photo As Nivea's "Voice"

  The NIVEA cosmetics brand is celebrating its global centennial anniversary.  And Rihanna has just been named the official voice of the of the 100th anniversary celebration.
The new NIVEA Brand campaign “100 Years Skincare for Life” involves sponsoring Rih's upcoming world tour, and we've got her first official photo for the brand's campaign when you read on...
Rihanna's helping NIVEA celebrate its 100 years in business and here's her first promo photo.
“Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have Rihanna supporting us in our celebration and building a new generation of fans,” said Markus Pinger, member of the board, responsible for Brands.
As an extension of its commitment to connect with consumers and celebrate 100 years of better skin care, NIVEA will serve as the sponsor of Rihanna’s tour, which will span across North America and Europe beginning at the end of May. The multi-city tour will include consumer engagement through NIVEA and Rihanna owned social media channels and will feature various NIVEA-branded activations.